But why don't they do something better than paint to protect a frame head to toe? The simple answer is mo' money: the materials cost of a good protective film isn’t huge, but it has to be applied by hand, and that’s both time consuming and labor intensive to do right. Some frames even have an additional TPU guard on the down tube for shuttle protection. Just this past year, RC wondered, " Why don't bike companies do this for you? In some places on the frame they already do: most frames, particularly carbon ones, have a TPU (Thermoplastic polyurethane) guard to protect the bottom bracket area from trail debris and on the drivetrain stays to protect from chain slap. Maybe it’s a vanity thing, but when some people are forking out anywhere from $7k to $10k for a complete bike these days, investing in some kind of protective tape or film to keep it looking fresh just seems like common sense. Applying some protection to that new ride will help keep it looking shiny and new a lot longer than just plain old paint. And it looks sweet as! But a month of shuttles and aggressive trail riding will make any bike look as if it’d been flogged with a chain.
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